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Interview with Christina From Bic Graphic USA

1: What is your role with Bic Graphic?

I am an account manager that services distributors in the Carolinas and Tennessee. I present distributors with product information to help focus on the needs of their end users.

2: How long has Bic Graphic been around for?

BIC Graphic, a division of BIC Corp has been in the promotional product industry since 1969.

3: What are Bic's goals for their pen line?

When you choose a BIC product for your promotional product needs, we understand that your image is in our hands. By honoring our traditions of quality and consistency, while inventing the future with new product and decorating advancements, we have created a formula for success. Our goal is to providing a product that our customers can count on time and time again.

4: How did Bic get into using their pens as promotional pens?

Over time, writing instruments became a popular part the promotional product mix. BIC Corp, who had been manufacturing pens since 1945 decided to start a Graphic division in the US. BIC Graphic USA became the first of many Graphic divisions around the world.

5: What are some of the best ways for a company to use Bic's products in regards to marketing?

Why a pen? A pen is a constant positive reminder of goodwill, whether it is a gift for a major customer, an incentive award for top salespeople, or a giveaway at an open house.

A PEN IS A CONSTANT POSITIVE REMINDER BECAUSE IT IS/HAS: 

  • Unisize/Unisex
  • Used in all aspects of one's life - work, recreation, home
  • Functional - used many times daily
  • Carried on a person (also, easy to ship, portable, non fragile)
  • Excellent imprinting/engraving opportunities - logos, themes, personalization
  • Lasts a lifetime - quality pens that are refillable (life-long advertisement)
  • Peer group approval
  • Can have a sentimental value
  • Not normally bought for oneself, but is appreciated as a gift
  • Unique
  • Appropriate - (social and cultural acceptance)

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6: What is your favorite Bic pen and why?

Well, that is not an easy question. I think that I have different favorites depending on what I am writing and where. For instance, in my car I prefer a retractable, easy to access and use when I need to write something down in a hurray. When I am at my desk, writing for a long period of time, a roller ball pen is the pen of choice. A great mix of the two would be a retractable Gel, my favorite being the Intensity Clic Gel. It is a great writing instrument and also reminds me of my wedding; it is the pen we handed out to all the guests. I know, I know, a BIC rep giving out a pen, they were a "gift" from the factory.

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