Promotional products can be a valuable part of your business’s marketing strategy if you know how to use them effectively. But if you don’t know how to use t...

Trust is the solid foundation on which any relationship must be built – and the relationship between you and your customers is no exception. Customers won’t ...

Promotional products are one of the most cost-effective ways to get the word out about your company. They last much longer than other forms of advertisement,...

Savvy business owners who knew how to market their business have printed their corporate logos and names on products that would certainly make their business...

If you own your own business or sell any kind of product, you know how important a great marketing campaign is. To ably and expertly promote yourself to the ...

American companies invest $18 billion a year on promotional product marketing alone. The value of promotional products lies in their ability to carry a compa...

Your company’s logo should represent everything that it stands for. Not only does a strong logo help your company make a good first impression on customers, ...

Marketing isn't what it used to be. According to a consumer survey by McKinsey & Company, consumers are no longer making their buying decisions in the same w...

Most business owners can see the value of social media to spread brand awareness and stay connected with their customers. But can social media posts actually...

Word-of-mouth advertising is one of the most effective forms of advertising your business can leverage. According to the Nielsen Global Trust in Advertising ...

Think you're ready to start playing the swag game? Before you send your products to every gift bag company in Hollywood, take this quiz: 1. What's your ultim...

We've all dreamed of walking the red carpet and seeing our name on a list of nominees for a major award. It's okay — you can admit that you've practiced your...

Promotional products are one of the most effective forms of advertisement, and one of the oldest. Printing your company logo onto a customer gift is also one...

The right promotional product can expand awareness of your company, brand and products to an audience that consists not just of the customer who receives the...

Trade shows offer you an unparalleled opportunity to get your products in front of customers. 81 percent of the people attending a trade show have the author...

The industry veteran gives advice on how to make a positive first impression. By John Corrigan. For over 35 years, Gary Austin has been charming clients with...

As a nurse who is always on the go, there’s no room for errors and inadequacy. We carry around a lot of things in our pockets and some are even hanging aroun...

Are you preparing for a trade show in the upcoming months? Planning a local networking event? Just looking for a way to share your brand with partners, emplo...