If you own your own business or sell any kind of product, you know how important a great marketing campaign is. To ably and expertly promote yourself to the masses, most especially to your target audience is something you need to master or watch your potential profits and return of investment go down the drain.
You also need to be innovative, enterprising and most of all creative when It comes to thinking up ways to promote your products or services. Manufacturers, distributors, retailers and service providers know only too well that a lot of creativity can do wonders for your business and make it grow by leaps and bounds. While it may be necessary to spend quite a bit to achieve this goal, you can also go for less expensive means that have about the same effect as a full-blown marketing campaign and the way to go about it is by using logo-branded merchandise.
Virtually any everyday item can be used to promote your products and services. From coffee mugs, to T-shirts, hats, lanyards, backpacks – basically anything and everything that people use on a daily basis and use as part of their daily routine can be transformed into a promotional item that you can either give away for free or as part of a promotional event. You can also try to give them as awards or prizes because this way, they get associated with feelings of goodwill and appreciation that is translated over to your company.
However, one thing you must note is that the items you use must be something people are willing to keep and should also be actually useful as otherwise, they can just be thrown away or given as recycled gifts. You must remember that if your clients or customers keep them and use them often, then there is a greater chance of brand recall and recognition with effects greater than that of radio, TV or print advertising. Plus, because promotional items can be customized in any way possible, they are truly worth every cent and represent outstanding savings.
Using Pens as Promotional Items…What are the Advantages?
Among the many useful items that are popular as promotional gifts are pens. Who doesn't own a pen even in these times when people seem to have forgotten the art of writing and mastered the skill of typing instead? Even with fancy-schmancy smartphones, touch-screen laptops and tablets, there are still those who appreciate the value and sentiment of hand-written letters and as such, are most likely to keep pens given as gifts. And of course, people love to get free stuff…who doesn't?
For most business owners who rely on the power of promotional items to let the world know who they are, pens are the most affordable items yet one of the most powerful methods of promotion that they can use. When given for free at trade shows, marketing conventions, golf tournaments or races, these are one of the items people eagerly reach for especially office employees who think you can never have enough pens. They are small and unobtrusive and therefore, are the subtlest but most effective way to get your point across.
In the old days, business owners used to give away tons of calling cards to potential clients but what happens usually is that they got stuffed inside wallets and forgotten or get thrown away when it’s time for some spring cleaning. Besides, there really wasn’t any good use for calling cards but you can do a lot with using pens. Even if they’re just sitting in your pen holder or being twirled idly in your fingers, people do notice a pen with brightly imprinted words and once they start noticing the writing, their curiosity gets going.
Also, the style and look of the pens is one reason they will make great promotional items. Pens these days no longer just come with your regular caps or press-down tops. Since we all start appreciating or admiring items visually, promotional pens now come in a variety of attractive designs and bold colors that make people want to use them. Plus, they can also be customized according to your clients’ business or kind of work, creating an even deeper impact as far as branding, recognition and recall are concerned.