Launching a product is not easy. You need to promote it and make sure that it has an image that is as memorable as it is appropriate to your audience. You also need to make people buy your product and remember you as its maker or provider. One way for you to spice up your product launch is to hand out promotional materials. A pen would be great to do your marketing: it is relatively inexpensive, and people always need pens.
Make limited edition pens for your product
Promotional pens can help you launch your product by also launching your name as a brand. Moreover, if you start giving away limited edition pens, you’ll most likely up the value of your product. Limited edition pens are a great way to get people scrambling to get your promotional materials, which consequently could increase your publicity. Sometimes, the most simple Bic pens, if designed well and made for an exclusive party, can up the ante on your product launch!
When making limited edition pens, also ensure that you have information on your product, so that people remember your product as well as your company.
Make the message memorable
Logo pens are a good way for you to make sure that everyone knows about your company. You need your logo to be visible and for people to remember you. But you also need to get the word out on your product: you are launching something new, and something that you want people to remember and buy when they get out into the real world. You will need a good pen to make this product stick!
Try coming up with good taglines for the product, but make sure that you do not go overboard. You want people to remember that they should get the product over and above being annoyed with any kind of hard selling tactics you use.
Make sure you give those pens away!
There are different ways for you to hand the pens out without looking like you are hard selling. Try to give the pens away at the end of the product launch, or put it in with the product launch media kit. You can also leave the pens in a mug and let people take the pens. Make sure you have a lot so that you don’t run out!
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